AliExpress · Israel Market · Local Supply
Partner Incentive Programme
Valid 2026.08.01 — 2026.09.30
Recruiting local brand supply in Israel · Settled quarterly
Partner Eligibility
Most important · Apply if you qualify
Entity Requirements
- 1
Partner entity may be an Israeli entity or a Chinese entity
- 2
Entity type: company or partnership
- 3
Business license registered for more than 1 year
- 4
Registered capital ≥ RMB 100,000 (or equivalent)
Recruitment Scope
Both listed brands (S/A) and unlisted brands (B) are eligible for recruitment. Incentive standards are shown in the Onboarding Incentive and Sales Bonus below.
Onboarding Incentive
Paid after 10+ listings & first sale (GMV > 0) · Settled quarterly
S Brands
96 top brands
$1000 per brandA Brands
500 premium brands
$500 per brandB Brands
Unlimited
Sales bonus up to $600/store- Note 1Merchants must register their AliExpress store under an Israeli entity, otherwise incentives do not apply.
- Note 2S/A/B tiers are mutually exclusive, assessed in S→A→B order; each brand belongs to one tier only and is paid once.
- Note 3If one recruited merchant holds multiple brands, each brand must open a separate store to qualify for the incentive.
Sales Bonus
Within policy period · Applies to S/A/B alike · Settled quarterly
No bonus below $3,000. GMV is based on the confirmed-receipt amount and paid at the highest tier reached.
Incentive Notes
Recruitment requirements & settlement basis
- Recruited merchants must hold regional stock within Israel, have local operating and fulfillment capability in Israel, and prior operating experience on other local e-commerce platforms — as Israeli local-entity merchants.
- The entity has never registered on the AliExpress platform, and has never onboarded as a ‘brand’ or ‘brand merchant’ on AliExpress.
- Whether a merchant meets the recruitment criteria is finally determined by AliExpress after onboarding, based on this incentive policy, merchant rules and verification of onboarding materials.
- Each brand is incentivised only once; one brand = one store (multiple brands in one store are incentivised only once; the same brand receives no duplicate onboarding incentive).
- GMV under this policy is based on the confirmed-receipt amount; incentives are settled quarterly.
Partner Performance Assessment
From the month after onboarding, if a partner recruits zero merchants within any 90 consecutive calendar days, they are deemed unable to effectively perform the Israel market promotion role, and AliExpress may terminate the cooperation agreement early.
Monitoring
Onboarded Israel-market merchants whose stores fall into the following are excluded from the partner’s incentive count:
- Serious intellectual-property infringement (one occurrence)
- Store cumulative penalty points reach 12 or more (high governance-risk store).
Violation Penalties
- If a partner’s newly onboarded merchants have qualification fraud exceeding 5% for 3 consecutive months → removed.
- If a partner’s newly onboarded merchants in a month have ≥10 high governance-risk store closures, or a closure rate over 5% → removed.
Removal Rules
- 90 days after onboarding: no Israel-market merchant introduced, introduced merchants have no listed products, 0 sales, or cumulative 90-day GMV of 0.
- Promotional violation: service content inconsistent with promotion causing merchant complaints → 3 points deducted per occurrence, up to 12 points.
- Must not charge merchants any store-opening / onboarding fee in any form or under any name.
- Fraud or misrepresentation during recruitment.
- Recruited merchants show mass non-compliant operations.
- Triggering the penalty mechanism → removed.
Partner Red Lines
Must not, on the grounds of an existing recruitment-service cooperation, exceed the scope of cooperation or authorisation and cause third parties to confuse the relationship between the parties; must not use the identity of AliExpress or its affiliates to endorse or guarantee such acts. Violation terminates the cooperation agreement and terminates or claws back incentives already granted.
Must not use the name of AliExpress or its platform to induce, defraud or mislead merchants into paying; must not make excessive or non-compliant verbal or written promises to recruited merchants; must not privately give merchants or related persons any form of commission or kickback; must not engage in any illegal or non-compliant operations. Violation results in immediate termination of the agreement, removal of the partner, return of improper gains, and full compensation for any damage caused.
- Incentives are settled quarterly; GMV is based on the confirmed-receipt amount
- AliExpress reserves the right to adjust the policy, with changes notified separately
- AliExpress reserves the right of final interpretation