Shenzhen summit and Guangzhou exchanges: our activity record

Shenzhen summit · 19–20 October 2026 Published 2026-10-21

The 2026 AliExpress Annual Summit and Double 11 Merchant Conference took place in Shenzhen on 19–20 October. This activity record combines public reporting and summit photographs with a brief note on our in-person exchange in Guangzhou.

The auditorium at the AliExpress annual summit.

Shenzhen: at the AliExpress annual summit

Three themes from public reporting provide context for the summit scenes.

Brands and local-market capabilities

Ebrun identified brand building, localization, compliance and AI as platform priorities. Ebrun · 2026-10-19

Global growth for Chinese brands

China Securities Journal reported an AliExpress–Tmall initiative for Chinese leading, AI-hardware and factory brands—not a general incentive offer to Israeli local sellers. China Securities Journal / Eastmoney · 2026-10-19

Market-specific Double 11 marketing

Ebrun described different marketing approaches by market and merchant model. Ebrun · 2026-10-20

These are summit-reporting highlights, not a new Israel-local seller policy announcement. Programme eligibility and applicable platform rules must be checked separately.

Scenes from the Shenzhen summit

An on-site exchange at an exhibition booth.

Participants listening to a conference session.

The summit stage and a presentation on Chinese brands going global.

A closer view of participants during a conference session.

A group photograph at the summit exhibition area.

Guangzhou: an in-person exchange

We also held an in-person exchange in Guangzhou. Hemilton will be the first merchant in our programme for Israeli sellers selling to customers in Israel.

Public reporting & references

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